You can overcome your revenue problems by developing a sales culture in your organization. Everyone sells!! Sales, IT, Finance, HR, the receptionist….EVERYONE must be selling the value of your products, services and the reputation of your company, and the sales culture must start with the leadership team.
Every member of the leadership team must be an engaged sales person, willing to speak with customers, open to supporting employees and excited about where the company is going. Leadership sets the tone and must be an example of what they expect from others…..THERE ARE NO EXCEPTIONS!
If you have a leader who feels that they should be exempt from the sales culture, make plans to replace them. When the passion and belief in your company, products and services starts with your leadership team, it will work its way down through managers, front line workers and directly to customers and prospects.
Selling your passion, belief and excitement for your company and its vision will engage employees, positively impact productivity and most importantly, increase revenues.