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What Is LEVEL 12?

LEVEL 12 is more than a company. It's a mindset, a standard, a commitment to achieving results most people only dream of.

It’s about holding yourself to a higher level of performance—regardless of your current situation or past results. You can break through what’s holding you back and take your success to LEVEL 12.

Who We Are

LEVEL 12 is a global leader in developing high-performing individuals and teams. With a proven track record across industries, we deliver transformational experiences that lead to measurable results.

Using cutting-edge strategies rooted in psychology and behavioral science, we show people how to master the internal game—building strength physically, mentally, and emotionally—to take bold, consistent action and achieve exceptional success.

Why It Matters Now

No matter the economy, the competition, or your current performance—your time is now. The game has changed. Success isn’t just about skill or strategy; it’s about mindset and momentum.

What You'll Learn

Discover the science of success conditioning, including:

  • The true driving force behind all human behavior

  • How elite performers build mental & emotional strength—consciously and unconsciously

  • The real key to lasting self-motivation

The LEVEL 12 Standard

Top performers don’t just react to circumstances—they shape them. Whether you're an entrepreneur, executive, athlete, or high-potential team member, we’ll show you how to raise your standards, break through plateaus, and become the dominating force in your field.

Contact Us For More Information!

Meet Dan Perdue: President of LEVEL 12
Dan Perdue, President of LEVEL 12, is a renowned expert in cultivating high-performing individuals. With a wealth of experience in leadership, sales, high-performance training, and coaching,  Dan has empowered some of the best in business, sports, and entertainment to reach their peak potential.
Trained and certified in Neuro Associative Conditioning (NAC)—the science of success conditioning—Dan employs one of the most effective strategies for conditioning your mind and emotions. This powerful approach enables you to consistently align your behaviors with your goals, driving you toward success.  Dan’s methodology is designed to challenge you—physically, mentally, and emotionally—while providing you with LEVEL 12 strategies and ongoing support essential for your journey to success.

“I know the passion for contribution has lit an unquenchable fire in you that can only
be satisfied by knowing that you are among the few who do, versus the many who talk”
– Tony Robbins